Zach Marino
Creating a digital product to drive interest in a 50 year old institution

Creating a digital product to drive interest in a 50 year old institution

brief

The idea for this project originated from an off-the-cuff tweet someone made, which literally said, "Someone should make letterboxd for SNL." The goal of this project was to hone my interaction and visual design skills in a project of my choosing. I love SNL, so when I saw that tweet, I got the idea and started working.

context

Design Degree Project at Northeastern University — Spring 2025

tools and methods

  • Prototyping
  • Brand Design
  • Design Component Systems

team

Zach Marino — Creator

timeline

14 weeks

insights

Since this is a service for SNL sketches, it would make sense that the branding matches SNL. However, upon further consideration, it made more sense to craft a unique identity without straying too far from the source material. Part of the reason why services like Letterboxd and Goodreads are so successful is that they feel like unique social media services, rather than a marketing arm for a movie studio or publisher.

deliverables

I created an interactive Figma prototype; a brand system featuring a logo, colors, typography, and icons; and a component library that would provide components for future iterations of the prototype.

full prototype

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final report

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