introduction

No Pool Productions is a new Broadway production start-up created by up-and-coming producer and founder of Theatrely, Kobi Kassal. I met him over the summer in New York, and I got the opportunity to design the brand identity and website for the company. Currently, the No Pool website is still on the placeholder version, but you can see my version before it gets released here!

(No Pool is a reference to the musical Merrily We Roll Along)

rationale

My girlfriend is a huge theater nerd, and being in New York for my internship meant we could see a ton of theater. Let’s just say I got bitten by the theater bug. Not only do I just simply enjoy seeing theater, a lot of incredible experience design work is being done in the space. Shows like Masquerade, an immersive version of The Phantom of the Opera, are rethinking how we experience performance art. My favorite experience designer, Es Devlin, works on a lot of theater and concert sets, and I especially love her rendition of The Crucible from a couple of years ago. Getting the opportunity to work on No Pool was a no-brainer, and I’m excited to do some more experience design-focused projects for the company!

takeaways

From doing this project, I learned:

1. 1. When designing a logo, a lot of consideration needs to be given to how it looks in different contexts.
2. 2. You can’t always control where someone uses your logo, so you need to design with that in mind.
3. 3. Color contrast is important, not just for accessibility reasons, but because you need to be able to recognize the glyph at different sizes, including really small sizes like favicons.