Designing/coding the brand experience for a Broadway startup
brief
No Pool Productions is a new Broadway production start-up created by up-and-coming producer and founder of Theatrely, Kobi Kassal. I met him over the summer in New York, and I got the opportunity to design the brand identity and website for the company.
context
New York — Started Summer 2025
tools and methods
- Visual Design
- Rapid Prototyping
- Web Development
- Typescript
team
Zach Marino — Creator
timeline
Ongoing
insights
No Pool is a reference to the musical Merrily We Roll Along, where one character sarcastically mentions that the mansion another character bought doesn't have a pool. Other production companies have very distinct logos, so we wanted something that would be recognizable (think A24) and fun. The website layout uses a Broadway marketing firm's website as initial inspiration, and features a lot of photography of shows to show that we have a track record.
deliverables
I designed a brand system, including a logo, wordmark, colors, and typography. I then coded a website according to the design system I established. Future work involves social content, show descriptions, photography, and implementing a CMS system so that other people can make easy changes to the website.
Live prototype for the No Pool website
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